McDonalds

At TBWA I worked on the McDrive highway campaign. That was then installed in Geneva, St Gallen, Lausanne, Zurich, Dielikon, Rennaz & Baar.
I implemented the layout for a series of strategic out-of-home ads to capture drivers’ attention at just the right moment—before key exits leading to McDonald's locations. The challenge was to create messaging that was clear, engaging, and instantly recognizable, even at high speeds.