Glow Skin

As part of my ongoing exploration of the intersection between technology and beauty, I art directed and produced a striking visual series for Glow Skin, spotlighting their new highlighter and blush collection. Leveraging artificial intelligence as a creative tool, I conceptualized and generated a set of compelling images that blur the line between reality and imagination.

My approach centered on the radiant essence of Glow Skin: celebrating luminous, healthy skin and the transformative power of light. Through a blend of AI image generation and digital art direction, I crafted portraits that showcase the products' unique textures and glow. Each image features diverse models with fresh, dewy complexions, emphasizing the natural luminosity brought by the highlighter and the soft flush of the blush.

I directed the color palette, lighting, and mood to evoke a sense of confidence and modernity, reflecting Glow Skin’s mission to empower self-expression. The result is a campaign that feels innovative, inclusive, and visually captivating a testament to how new technologies can push the boundaries of traditional beauty photography.

Tools: Midjourney, Photoshop, Lightroom, Illustrator
Role: Art Direction, Concept, AI Prompting, Retouching, Branding, Graphic design